FM 3-61 provides guidance on communication strategy and public affairs operations. The Army defines the Public Affairs Program as the guide to conducting public communication strategy for information, command information, leader engagements, and community outreach activities directed toward both the external and internal publics with interest in the Department of Defense.
Army public affairs doctrine is consistent and compatible with joint public affairs doctrine and policy as well as Department of Defense and Department of the Army public affairs policies. It describes the fundamental principles and concepts that provide information to internal and external international and national key actors who have a vest interest and involvement, audiences, and publics.
This publication includes public affairs functions, core tasks, tenets, and characteristics for commanders, planners, and other users of Army public affairs. Public affairs professionals use this manual to plan and execute public affairs strategy, planning, operations, and training.
IN COLOR
This book is a “Mini” (half the size of a piece of paper).
A popular size to carry anywhere (briefcase, large pocket, purse) but the print is large enough for easy reading. The binding is with coil, allowing easy flipping of pages without jamming.
The color covers are laminated for weather protection with black and white inside printing.
(A BIG size version (8 1/2 inch by 11 inch, the same size as a regular sheet of paper) is on this website too)
